[cborodescu]

The Facebook Ads discussion is one which I believe will last a great deal amongst us. Is it really working? Why isn't it working for me? Why would anybody try to trick me, since the money I pay go to Facebook and not that person? These are most of the question I hear most every day.

I believe we firstly need to settle something out - and the article did that right from the title - you don't go on Facebook to sell, you go there to discuss, receive feedback, critics and nice words, you go there to create a community.

This being said, next thing to do is to establish what exactly you want to do there. Raise awareness, drive traffic, improve your communication skills, increase your community and so on.

Based on this analysis you can then determine if the money you invested were in vain or not.