[jeromescuggs]

Given the replies I think it would be wise to instead perhaps use a different term to distinguish it from the sort of area bill hicks was known to loathe. A term i used to see used back in the day was 'shameless self promotion'.

Personally, 'despise' is perfectly descriptive. Fortunately I've always done dev-related stuff as a tinkerer's hobby, unfortunately my discomfort at shameless self-promotion will likely mean I won't be quitting my day job anytime soon.