[RaptorJ]

If MS wants to peel developers away from the apple store, why wouldn't they support apple being allowed to maintain their onerous percentage?

[Jtsummers]

The best outcome for MS would be if the Apple App Store itself were to become one of several app stores on iOS devices. Then MS could build out the pipeline (largely already possess it) to have their own MS App Store on iOS and Android, paired with their development tools which, really, are topnotch. They wouldn't necessarily need to undercut Apple's percentage, but just reduce friction for development and deployment across OSes.

[robertlagrant]

You can already have multiple app stores on Android. They could've done that years ago.

[nabla9]

Competition law does not apply to everyone equally, or every market equally.

Smaller the player, smaller the market, less they have restrictions.