[eaton]

Statistically, though, that's what the people in this thread are saying — that the majority of the projects in ML/AI are destined to fail because they're BS with unrealistic goals.

"Personalization" is in a similar place for digital publishing; everyone wants it, products and services carry big price tags, and few organizations want to invest in foundational work or simple, iterative improvements. So they swing for the stars with unrealistic goals like "micro-targeted messaging perfectly tailored to every visitor, no matter where they are in the customer journey" and the results are predictable…

I take the increasingly grim accounts of project failure rates from analyst firms as a good sign — they can be used to sober up executives with unrealistic dreams.