[readred]

I thought writing a pop song was 10% talent and 90% marketing? Written by the same people because they gatekeep those marketing dollars.

[rorykoehler]

There is massive competition to be a chosen producer or song writer. Being chosen as the one who is marketed is where the competition is. Their positions are earned.

[blaser-waffle]

They're earned the same way big movie star roles are earned -- by knowing the right people or sleeping with the producer.