[jively]

It helps if the founders have kids - both my co-founder and I have young children and we founded the company on the principles of work/life balance being paramount (Tyk.io).

If you accept that people can be productive when scheduling their own time, you find that there's actually better participation and buy-in, since everyone has flexible time, the benefits for parents vs non parents are the same.

Need to take time to take care of your sick cousin? Sure. Need to move to a different country to help your wife go to a specialist? Sure. Been on the waiting list for two years to go on a special hiking course? Go for it.

People can be productive whenever if you let them. But everyone needs to be able to take the same approach to their own work/life balance.

It's the humanist way to work, and if a company doesn't flex to let their employees flourish you're not doing your employees justice.

Folks forget it's a value exchange between employee and employer not a one-way street. That's too easy to forget in the modern work environment.