[m0nty]

> Kellogg's says these lids will still produce the distinctive "pop" associated with the product.

No it isn't. Is this "pop" really such a big deal that they've been holding back on the redesign for so long?

[jdmichal]

Their marketing is based around that sound... So it probably is seen as a big deal to them. Probably some pop-psych idea around having that sound be associated to them through the commercials and usage.

[pessimizer]

I've never heard a pop during a lifetime of probably eating my bodyweight in Pringles. Either it's always been purely a marketing thing and they're finally actually engineering it into their packaging, or people are attacking Pringles lids in a way I do not understand.

[detaro]

Isn't it like the Pringles marketing thing?

[hinkley]

I can’t recall the last time I saw a Pringle’s ad, but wasn’t their slogan “Once you pop, you can’t stop?”

Although that’s a double edged argument. If you say the marketing is true (we need the pop!) then you’ve just stated that don’t think the can needs to be resealable...