[tejasmanohar]

Hightouch.io cofounder here! Thanks for the S/O. Our online presence is quite limited so I'll post a summary here...

We've built an e2e marketing automation platform on top of your data warehouse. Marketers can interactively explore their customer base, run targeted campaigns in downstream email/ad/etc tools, and analyze results leveraging all the data they have in their warehouse.

RE: "messy data" -- Totally agree with bleonard's point that overall, the trend is towards data enablement. That said, I don't think any of the solutions in the markets (even Looker) suffice. I've attended dozens of calls with Looker users who first say that Looker offers self-service exploration but then fail to retrieve fairly basic information via a Zoom screen-share. The truth is it's really hard to do self-service data exploration generically. I think what's lacking from the "BI market" are more verticalized solutions on top of your warehouse (think UIs like Amplitude's funnel analysis, Intercom or Kustomer's segmentation interface, etc.).

To make our product work, we've built UIs that are super focused on particular tasks as well as a pretty nifty graph-based "modeling layer" that sits above your warehouse (which ideally, you use DBT/Dataform on) to abstract over complex JOINs and such.

This whole space is super fascinating to me. Always happy to exchange notes and talk shop RE: marketing, warehouses, customer data, etc. If you have thoughts, hit me up at tejas [at] hightouch.io.