[rishi_devan]

"The company is hoping that considering people already come to YouTube for short video entertainment, Shorts will be another way to keep people on the site longer and get both existing and new creators to continue uploading."

But the content creators with the most subscribers and the most views are the ones with longer, well produced videos. Not sure if people who come to the site to consume longer videos will appreciate 15-second short videos as well

[throwaway4good]

They will love the loop of an unskippable 15-second ad followed by a 15-second video.