[CharlesMerriam2]

Sometimes I need to echo things back to understand.

1. Start-up decides to scrap their current, unhappy business to pivot into a totally different area for which they have no long passion.

2. Start-up develops a product for a small, small niche: companies making design systems that also drive product development decisions based on actual, as opposed to requested, client usage. And said development company cannot use log analytics, roll their own, nor existing companies like Teleric.

3. They create a solution to said possible problem, without a planned first customer nor existing application.

4. They are surprised when sales is difficult.

I still don't understand.