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This is market forces at work. Regulations and environmental science used to help to define the rules of the market are really a useful way to allocate resources. Worry less about telling people what they should do. Instead, think about how we can construct market rules to incentivize good behavior.

At least that's my two cents. It's fun to talk to friends about how to fix the world with a central planning mindset but there are a lot of smart people out there. Let them do their thing. Today's fads (lab grown meat) may or may not work out. Maybe the best solution hasn't come along yet.