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joekim | 5 years ago
As other's have mentioned, perhaps this is only for literal minded thinkers. In Pre-suasion by Robert Cialdini metaphors are identified as the most effective persuasion device. Essentially, take something the audience understands well and use it explain something else.
An anecdote Cialdini provides is from a person who had many years of being the top life insurance salesman in the country. He used a metaphor of "when you check out, your life insurance checks in". The metaphor brought up feelings of abandonment and support in a way that people quickly understood and bought into.
lotsofpulp|5 years ago
Edit: The use of a life insurance salesman as an example is hilariously appropriate given the scam that whole life insurance is and how many people are fooled into buying it.
mardifoufs|5 years ago