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brahyam | 5 years ago

> looking at the companies who buy Google AdWords on their own brand - if someone's searching for your brand on Google your website will already be the top result - a click on the ad is not a true "conversion" in this case and is just wasted money

Could be a true conversion given that all competitors are paying adwords on your brand name search also. If you don't have them you will probably appear after a long list of competitors with really personalized clickbait titles prompting your customers to compare you with them

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20after4|5 years ago

It's incredibly sad that it's even possible to bid for the top spot above a competitors trademark. The worst blow to the health of the web was likely google's merger with doubleclick.net.

Google has devolved into a shitty search engine even ignoring the advertising. Someone please build a search engine comparable to google in the mid-2000s. No duckduckgo isn't it.

gverrilla|5 years ago

would you tell more about why you think ddg is not good? I'm not using it for some reasons so I'd like to know. Thanks