I am a middle manager, so have quite an influence but not ultimate decision. I do have to justify projects to my managers. The KPI is clear, we are trying to increase the sales. But the product is so large that it is extremely difficult to measure the contribution of a single feature.
Also, the client base is very large and as I mentioned thousands of sales persons so no matter who I ask I can't get clear answers. That's why I'm trying to find a measurement that somehow averages the answers.
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