[chundicus]

I still don't see how this has anything to do with decentralization, and frankly the way you're justifying it sounds like you wanted to use a clickbaity word that doesn't really apply here.

How does this help data ownership? How does this decentralize the 'power structure'? The ownership and power is still in the hands of the server. The benefits you highlight here are addressed by SSL. Is this trying to address the downsides of SSL? I can't see how it is/would.

It seems like 'frictionless monetization' is the only thing this really addresses, and even that I'm skeptical of.

I don't mean to be such a detractor, but you really need to reconsider what the purpose of this technology is and sell that purpose better. Because your current explanation makes no sense.