[stekern]

> Soltani says he rarely recommends steps such as using ad blockers or VPNs for most people. They require too much attention and persistence to deliver on privacy, and even then they are limited in their effectiveness.

Decent article, but a bit light on easy-to-use, practical details. They seem to make the case that ad-blockers are ineffective and too much of a hassle, but that's not my experience at all. I agree that tracking and privacy is a cat-and-mouse game, but I think ad-blocking currently is one of the easiest and most effective ways to block trackers. I installed uBlock Origin on my family's computers a couple of years back, and it has Just Worked™.

The next logical step would probably be PiHole or NextDNS for deeper blocking than some browser ad-blockers, as well as for blocking outside of a browser. I have DoT set up on my router and most off my portable devices, and there haven't been any hiccups yet.

All bets are off once tracking is implemented server-side though. The way GDPR currently has been enforced has led to a lot of bad practices by the tech industry, so we'll probably need new laws that regulate data gathering.