About 400 million people pay monthly for access to music instead of listening to radio, occasionally buying albums or piracy so idk if anything really backfired...
I would argue this happened in spite of their efforts. The music industry was dragged kicking and screaming into the streaming world for a variety of reasons, among them the fact that with centralized platforms, artists have no reason to use labels for "discovery" purposes any longer.
Its long been known that the way to defeat piracy is to offer a better service. Its what Steam did, its what Netflix did.
Ironically, the fragmentation of those ecosystems is bringing it back. Piracy is the ultimate invisible hand on the entertainment distribution industry.
The commercial streaming solutions are only going to be good until they're the only game in town. Commercial entities don't simply build good things and leave them intact for people to benefit from with no profit motive. Once the leverage is there, there will be abusive monetization, consumers will be treated like crap, until perhaps some breaking point where it can be disrupted.
How would streaming become the only game in town? Piracy and any other online mischief are being stamped out the hard way, by taking control of our technology from us. Approved operating system, approved drivers, approved software, approved browser, approved websites, no piracy, no privacy, no deviance.
Labels were never about discovery. They were about promotion, production, and all of the expensive stuff you need at scale.
For example, Justin Beiber, Lorde, Billie Eilish, Lil Nas X, were all discovered independently due to their own efforts and had decent success on their own. (Farther back in time, the Beatles and most classic rock bands similarly got signed to labels after demonstrating success.)
But they're all signed to major labels now, because touring is expensive, and the scale of exposure you get with a label is very different from what you get on your own, and the income correspondingly increases as well.
In many (but not all) cases, the artists usually also get lump-sum advances against new albums or singles which removes the financial risks for creating new music.
Piracy was never about discovery. It was simply about people being too cheap to pay for other people's work. Sometimes, as with Adobe and Microsoft, they were okay with it because that just locked in their market dominance and created more future customers. But for fad-driven and taste-driven industries, privacy has a notable impact on creator's earnings.
Qub3d|5 years ago
Its long been known that the way to defeat piracy is to offer a better service. Its what Steam did, its what Netflix did.
Ironically, the fragmentation of those ecosystems is bringing it back. Piracy is the ultimate invisible hand on the entertainment distribution industry.
smolder|5 years ago
How would streaming become the only game in town? Piracy and any other online mischief are being stamped out the hard way, by taking control of our technology from us. Approved operating system, approved drivers, approved software, approved browser, approved websites, no piracy, no privacy, no deviance.
gamblor956|5 years ago
For example, Justin Beiber, Lorde, Billie Eilish, Lil Nas X, were all discovered independently due to their own efforts and had decent success on their own. (Farther back in time, the Beatles and most classic rock bands similarly got signed to labels after demonstrating success.)
But they're all signed to major labels now, because touring is expensive, and the scale of exposure you get with a label is very different from what you get on your own, and the income correspondingly increases as well.
In many (but not all) cases, the artists usually also get lump-sum advances against new albums or singles which removes the financial risks for creating new music.
Piracy was never about discovery. It was simply about people being too cheap to pay for other people's work. Sometimes, as with Adobe and Microsoft, they were okay with it because that just locked in their market dominance and created more future customers. But for fad-driven and taste-driven industries, privacy has a notable impact on creator's earnings.