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magoon | 5 years ago

By removing the charger from the package, you may have to buy a charger that comes in its own packaging. Net new waste.

Including the charger in the package was actually the best way to prevent additional waste.

Moreover, an iPhone box is potentially an item people will not throw out, while the charger packaging is.

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hugecannon|5 years ago

> charger that comes in its own packaging. Net new waste.

I think the point is that the charger itself is the waste being avoided. Not the charger packaging.

Surely Apple have done some analysis into what portion of their customers will not require an additional charger with each phone purchase.

llampx|5 years ago

I'm sure Apple has done analysis... to see how many USB-C chargers they'll be able to sell. And has likely provided training to staff accordingly to get accessories sales up. Where the customer may have been happy with the 5W charger and crappy earphones included in the box, it'll be a MUCH easier upsell to a fast charger and good earphones now.