[eh78ssxv2f]

> A search engine from a non-advertising-supported company is great news.

Currently, Apple actually gets money from Google for selecting the latter as its default search engine. Not only Apple will lose that money but would also need to dump money in developing + maintaining the search engine.

May be their goal is to just provide a more privacy-sensitive search but I'm a bit cynical about that motivation. So, the economic model is still unclear to me.