Basically I was trying to build some software which would be able to do what marketing and SEO people (what I call "brand experts") do for larger businesses, but provide those services for smaller businesses.
Happy to try and explain any of the jargon if you'd like.
My total off the cuff not marketing person take on your last sentence is that if you have to explain your product one on one to people who can't easily understand your site, maybe you should consider rewriting the site. Again though I'm not a marketing person so maybe this is some marketing strategy.
notsuoh|5 years ago