A suggestion - Stop burying the lede. Neither this post not the front page of your brand vantage website say what your service actually does, or what problem it solves. Instead it piles jargon on top of jargon and seems obsessed with talking about brands, despite the product you are offering not having anything to do with brands or branding. On mobile at least all that is above the fold on Brandvantage is a meaningless statement: "Data driven brands stand out" That seems to have no connection to the service you are actually offering - a way of extracting structured data from websites. It wasn't until I got to your use case page on brand vantage via the bottom footer that I managed to work out what your product does, which actually looks cool! You might have started by trying to build a "digital brand expert" Whatever that is, but that isn't what you've ended up with so I'd suggest to stop viewing and promoting it via this lens.
Turnerj|5 years ago
The idea was that the data one could gather from sites (and eventually news articles, products and companies) would be able to help businesses with their brands (competitor analysis et al). The whole "data driven brands stand out", that was trying to signal to a certain type of business (ones that use analytics or other data sources to guide their business decisions) that this could be a useful tool for them.
I'm probably too emotionally and financially invested in the name to change it but yeah, I'll likely refactor the content to push the structured data angle harder (maybe bring a copy of the use cases information to the homepage) and just deal with the name not lining up to the product.
block_dagger|5 years ago
andai|5 years ago
csunbird|5 years ago