We have not determined the spend with the founder yet - but are excited to have another physical product company. From our experience - the small amount of money can have a noticeable impact when you are not dealing with the abstractions of web startups. He has a product, fixed costs, and a process - so I am hoping we can connect him with people familiar with scaling single food products (getting into stores, higher production levels, etc). Also the marketing/branding since there are lot of creative campaign ideas surrounding a cartoon pickle.
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