[pellucidar]

“It tastes like meat” is a good argument when combined with “it’s cheaper than meat.” It falls flat when it’s more expensive than meat.

[mulmen]

And even then it only works for people who lack the discretionary income for meat. That's a significant number of people but not everyone. If your goal is to reduce meat consumption in general then the pitch should be "plants are better than meat" rather than "plants can be kinda like meat".

[_-___________-_]

I absolutely agree. Many plants are delicious. I will take eggplant, courgette, cabbage or any number of other delicious plants over a brown mush of unknown plants and other things that tries to pretend to be meat, thanks.

[uhtred]

Many people choose to stop eating meat because it's cruel, not because they don't enjoy eating meat. Therefore plant based meat is a fantastic invention :)

[mulmen]

Nobody is arguing that. This thread is about the marketing of plant-based diets to meat-eaters. The reasons for being vegan are well understood. They just aren't compelling to everyone. Cost is just another compelling argument.

[setgree]

I’m in this category and I love that meat substitutes are continually improving