[sotu]

Mission Statement is what drives your company day in, the how you are gonna get to your vision statement.

The Value Prop is the "problem" you are solving - jobs to be done helps you find the problem. The Value Prop is really the problem as described by your customers using their language.

IMO mission statements are for your employees - same with vision - and your overall brand. Value Props/Jobs you help customers accomplish are what you build your features around.