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pdmfz | 5 years ago

Agreed but what is noticeable is how much greater the losses are this year (with still three months to go).

2018: $97.2m

2019: $86.0m

2020: $203.2m

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rdlecler1|5 years ago

If LTV >> CaC then spend.

disgruntledphd2|5 years ago

Assuming your LTV calculations are correct, then this will work out.

LTV models are really, really hard to get right though, and I've seen a bunch of startups go bust because of getting this wrong.

darkwizard42|5 years ago

While in a vacuum larger losses aren't painting the full picture, but then if you take their revenue growth only increasing by 70% into context it looks even worse!