[Kaveren]

exact opposite, they've made a 180 on advertising. there used to be external offsite ads shown on the website, which were removed. there used to be a developer API to show video ads for revenue within games, which was removed. they've cut down heavily on event promotions from companies (think movies that appeal to kids)

they have an extremely high revenue business model off actual customers, so they don't really need to do advertising, there's plenty of other ways to get more profitable.

for example, they're at the scale where they might be able to do what Dropbox did by running more of their own infrastructure to save big.