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spronkey | 5 years ago

I'm seeing more and more this sentiment about "not being the target group", and using it to justify crappy business decisions.

Around the PPC change, Apple took the grand strategy of backing away from this idea of controlling what their users were able to do with their machines. Now they're moving back to their "we say what our machines are for and if your use case doesn't match then screw you" attitude.

Many of Apple's business decisions of late have been nothing but hostile to the idea of allowing users to do what they want with their devices. As a very long time Mac OS user, this whole idea of a "walled garden" was never central to the Mac, and while Apple have always been a sufferer of NIH syndrome, it seemed in the mid-2000s that they had finally got over this and started playing nice with the rest of the industry. So much for that.

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