[jalfresi]

"The problem with the web isn't the amount of control it affords developers, it's that getting people to create interesting content for your medium requires business models that only work if the users of your medium are in some way restricted or tracked"

I think you have this backwards - I recall the web consisting of intresting content before adtech arrived. In my experience, Adtech has a damaging effect on interesting content, instead generating content that only appeases algorithms. Finding the quality content has become a lot harder.

YMMV.