[pabl0rg]

Maybe the real problem with the paper is that it points out that GPT-3 and the like can completely distort search results by filling the web with auto-generated spam. Botnets could link spam pages to each other and even generate traffic. If that got into the wrong hands, we would be unable to distinguish truth from fiction.

If the general public heard of this, Google’s stock price might be hurt. In such a bot-filled world, humans might prefer to start their searches in walled-gardens or on sites that could better-validate content.