[AVTizzle]

Not sure the real world agrees. Including almost every other law, accounting, and financial practice - personality-centric companies make up a non-trivial percentage of the worlds most iconic brands.

Just off the top of my head:

Disney Bloomberg Automattic Air Jordan Craigslist Baskin-Robbins Andreesen-Horowitz Kleiner Perkins Wilson Sonsini Goodrich and Rosati Fenwick & West

[pionar]

Sure, those companies use people's names in their names, but they're not all personality-centric (though that's a subjective assessment).

In this list, I see really only 1 - Disney. Air Jordan isn't a company, it's a brand from another company - Nike.

The others may have been named after their founders, but the companies are not about their founders and weren't started/successful because of the relationship with the founder.