[pcr0]

Depends on the motivation for being vegan. I think vegans who used to eat meat but stopped for environmental/ethical reasons would. Whereas people who never ate meat (e.g. religious reasons) would probably avoid it since they have no motivation to eat meat and it seems too similar (uncanny valley) to something they've always avoided.

[latch]

It's common for vegans and vegetarians - whatever their reason - to become disgusted with meat after a long enough period.

I think it makes more sense for these products (impossible, beyond, ..) to:

1 - Not worry too much about existing vegetarians / vegans

2 - Put more attention towards the growing number of people who eat meat less frequently

3 - Get prices below real meat and then, I think, it's game over

[sriku]

... or have adverse physiological reactions to it. I recall when once I ate what my friends told me was raw fish (as part of a Chinese New year party). I didn't get an odd taste at all .. but a couple of hours later threw up. I'm vegetarian from birth and my cheeky friends just watched me eat it without warning me!

[p2t2p]

That's just evil. Bad friends

[simias]

I agree with you, although the "uncanny valley" for fake meat is definitely something I've experienced even though I'm full vegetarian for merely over a year now. I went to a restaurant that had rather convincing fake-chicken and it was a strangely unpleasant experience, even though I used to eat chicken regularly before.

But I think all these meat alternatives are a great thing for meat lovers who try to reduce their consumption for ethical reasons.