8% conversion rate is pretty good for a PH/HN audience.
Three things I'm sure helped the signup rates, which others should copy:
- Low-friction registration using SSO.
- Glimpse of the product in the background.
- Let guests see and click on gated features. (Even if visitor clicks "Or try it instead" they still see "+ New Draft" button, which leads to the signup prompt again.)
I've tested these in other apps and found they significantly increase signups. The first because of low friction, the second because--I suspect--it shows the visitor what they're about to experience in just a few more clicks, and the third because it shows the guest what's possible and offers multiple chances to sign up.
It's also not clear how much it helps. I believe HN penalizes overly controversial posts, and it uses quantity/frequency of comments as a signal of controversy.
If you want “users” - post a well-paid but fake job on Upwork and ask applicants to first check out your site/app.
I don’t suggest this but I’ve noticed it from a couple real jobs I’ve posted. Of course, these “users” will be beyond meaningless for any useful metric. I guess if your app/site was geared toward Upwork freelancers, it could work as a strategy.
Congrats to the Typefully team, I really like the idea, and I'll give a it try soon.
Also thanks for sharing the numbers, and the your insider thoughts.
For everyone else building a product, don't let this success stories discourage you from launching your product sooner, you are not expected to have 1000 user in a one day, launching is not what you want to celebrate, you need to launch as soon as possible, and celebrate product market fit if it ever happens, learning from your users is what can get you there, but you need to launch first!
It's interesting to see the difference these days between PH numbers on launch day and after being featured in the newsletter.
I launched last week and got to the number 3 product of the day. Traffic stats similar to yours. Next day after the newsletter went out and it was a bit of a letdown. Not what I expected.
Would be interesting to see these numbers for you. Maybe PH isn't the launch pad it used to be
Thanks so much for being forthcoming about the donations you received, as well as your commitment to maintaining free features. I've been weighing a paid subscription against voluntary donation for my own bootstrapped product launch, and I seem to keep finding more evidence that the donation model probably isn't the way to sustainability.
I have not yet seen a business that can comfortably survive long term with the “make a single donation” model. Recurring donations are something that can work, however.
> Yesterday we launched Typefully, a write-only interface for Twitter, after weeks of work and refinement. I told the whole story on Twitter @frankdilo.
The idea of a write-only interface is interesting in itself. I was expecting to see something about it on the Typefully page but didn't.
Congrats on launching the app! You have mentioned the earnings from a tip-jar system. I also noticed that Typefully links to Mailbrew. It will be interesting to see the traffic numbers to Mailbrew and how many of them ended up signing up/paying for Mailbrew.
[+] [-] gk1|5 years ago|reply
Three things I'm sure helped the signup rates, which others should copy:
- Low-friction registration using SSO.
- Glimpse of the product in the background.
- Let guests see and click on gated features. (Even if visitor clicks "Or try it instead" they still see "+ New Draft" button, which leads to the signup prompt again.)
I've tested these in other apps and found they significantly increase signups. The first because of low friction, the second because--I suspect--it shows the visitor what they're about to experience in just a few more clicks, and the third because it shows the guest what's possible and offers multiple chances to sign up.
Well done!
[+] [-] freshbagels|5 years ago|reply
[+] [-] notRobot|5 years ago|reply
[+] [-] cambalache|5 years ago|reply
I suppose that generates views but to me it seems a cynical abuse of the platform.
[+] [-] philosopher1234|5 years ago|reply
[+] [-] joegahona|5 years ago|reply
I'd word it simply:
- a spirited discussion
[+] [-] gk1|5 years ago|reply
[+] [-] Mnlfrgr|5 years ago|reply
[+] [-] philshem|5 years ago|reply
If you want “users” - post a well-paid but fake job on Upwork and ask applicants to first check out your site/app.
I don’t suggest this but I’ve noticed it from a couple real jobs I’ve posted. Of course, these “users” will be beyond meaningless for any useful metric. I guess if your app/site was geared toward Upwork freelancers, it could work as a strategy.
[+] [-] waynesonfire|5 years ago|reply
[+] [-] alfonsodev|5 years ago|reply
Also thanks for sharing the numbers, and the your insider thoughts.
For everyone else building a product, don't let this success stories discourage you from launching your product sooner, you are not expected to have 1000 user in a one day, launching is not what you want to celebrate, you need to launch as soon as possible, and celebrate product market fit if it ever happens, learning from your users is what can get you there, but you need to launch first!
[+] [-] frankdilo|5 years ago|reply
[+] [-] jamesmarkewen|5 years ago|reply
I launched last week and got to the number 3 product of the day. Traffic stats similar to yours. Next day after the newsletter went out and it was a bit of a letdown. Not what I expected.
Would be interesting to see these numbers for you. Maybe PH isn't the launch pad it used to be
[+] [-] waylandsmithers|5 years ago|reply
[+] [-] joshspankit|5 years ago|reply
[+] [-] DataCrayon|5 years ago|reply
Except we were not prepared for the traffic, and it took the site down for over 24 hours! Lesson learned...
[+] [-] hinkley|5 years ago|reply
It's been a long time since I've worked somewhere that would benefit from that trick, so I haven't had a chance to use it.
[+] [-] GordonS|5 years ago|reply
[+] [-] aazaa|5 years ago|reply
The idea of a write-only interface is interesting in itself. I was expecting to see something about it on the Typefully page but didn't.
[+] [-] waynesonfire|5 years ago|reply
[+] [-] Aperocky|5 years ago|reply
[+] [-] tubs|5 years ago|reply
I don't know if you could signal that more immediately (inline perhaps, without updating the thing on the right)?
[+] [-] desireco42|5 years ago|reply
[+] [-] pc86|5 years ago|reply
[+] [-] joshspankit|5 years ago|reply
I still don‘t see anything.
Are you guys hiding a tip button somewhere in the interface after you sign in?
Are you asking for one-offs? Or recurring?
#alwayscurious
[+] [-] ramkarthikk|5 years ago|reply
[+] [-] sam0x17|5 years ago|reply
Seriously though, love seeing the actual metrics on how this process went, thanks!
[+] [-] xwdv|5 years ago|reply
[+] [-] CleanMirage|5 years ago|reply
[+] [-] the_arun|5 years ago|reply
[+] [-] dewey|5 years ago|reply
[+] [-] waynesonfire|5 years ago|reply