One thing I have always thought is odd, is that a multinational company that has ~billions of users would have a single UI. At Google or Facebook scale, it would seems like having a more localized UI per region would make more sense. It isn't like they don't have the money to do this, and most of the service is behind an API/server-side, so having a different front-end better localized to, say, Arabic users, doesn't seem like it would place an undue burden on them.
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