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I realise the image is a concept, but the last option with the phone fully "unfurled" it looks like some kind of a futuristic RPG weapon - we've had gunblades, keyblades and now it is time for the phoneblade. I expect quite a few getting brokenby users trying to whoosh them through the air, I know I would try at least once.

It also reminds me of an image from early 2010s about the supposed progression of iPhones - something with a similar aspect ratio was an intermediate stage before turning into a full sized mat, and then Steve Jobs' head.