[lostmyoldone]

Compared to a children's book it is both, but compared to a lot of other TV-series with similar audiences, not at all.

As the context is a bit unclear, I don't thing there's a straight cut answer here, but perhaps it's not unreasonable to think it's in comparison to the other literary work involved in the suit. With that other work being a essentially children's book, Star Trek - in comparison - is all those things.