[gravitas]

> You can’t change the email on existing accounts however you can definitely delete it.

I am an end user and cannot do anything other than email the shop support and hope. I am not a resident of EU or California, you might be surprised at the vast number of websites which tell you to go pound sand if you try and delete your account. As a user, you can do nothing but hope someone deletes something for you if they feel like it; not all shop owners bother to respond as well, adding another layer of consternation.

> But you seem to make it a bigger deal than it is.

You seem to lack empathy for how other people are sensitive to their PII (which in this case may and does include credit card purchase information, shipping addresses and other "I really don't want this floating around more than I need it to be" information about my life) being retained by Shopify based stores.

The GDPR you keep leaning on to support your reply means nothing to a vast majority of the world and many sites happily only perform the minimum required actions required by law for those to whom it does apply.