[voxmatt]

^^^ this.

As others have pointed out (and some disagreed with), Apple has capital, supply-chain expertise, patience, and a dogmatic focus on the whole experience. In a realm where technology is increasingly a driver of the experience (no pun intended), cars start to make some sense.

But the battery claim... I just can't imagine a universe where Tesla isn't aware of the same hard-science. I'd love to be surprised though.