(no title)
013a | 5 years ago
Though, I'd argue Nintendo's interactions with the west are really similar to another Japanese developer, From Software. They both have a massive, rabid western fanbase who orgasm at every bit of news these eastern companies hand out. Well, in the end, they give out very little, and a lot of their game releases follow a pattern of "we're making new game, here's a teaser trailer" (three years pass with literally nothing) "ok, game is out today, have fun". Contrast that to Cyberpunk and other western developers, which more follow a pattern of constant community engagement, developer diaries, release dates promised a year in advance, then missed, playable demos, marketing deal with Doritos, sponsored twitch streams, etc.
Its a rather interesting case study in how game companies should communicate with their base. You'd initially think that more communication is always better, but there's so much evidence to the contrary (Nintendo, From, Valve, and Team Cherry immediately come to mind). By rarely communicating these companies exempt themselves from a lot of criticism; obviously this exemption applies to the games they're developing, but it really does extend to everything they do.
kiaulen|5 years ago