Re: Grooveshark logo - it is a design process documented alright, but the logo itself was designed by someone else and then cleaned up by David Pache of Helvetic Brands. Nowhere does he mention this though, which really rubs me the wrong way. Especially considering how he presents the design process, as if the final logo was a natural evolution of his own sketches.
Also, it's worth noting that the design process illustrations are commonly put together after the logo is done and they are meant to be promo pieces, so they do not accurately reflect the actual logo creation process, but rather an idealization of thereof. The actual process is far more hectic and zig-zag'ing towards the target than these illustrations depict it to be.
This is great - I love the logos and I love reading about the creative process from end to end. What do you think the price range is for the logos presented here?
Real Graphic Design isn't cheap. Identity design from a SF studio can run you into the thousands. $10k, easily. (If you're a big corporation, add one or two orders of magnitude to the bill.)
Now of course you can find stock and spec work on sites like 99designs—but that isn't real design. Rather, I consider it an affront to the profession. It will give you the same quality of work that outsourcing development to indian or russian kids for $5 an hour would get you.
EDIT: I wonder why I'm being downvoted for this. I know it's unpopular to elevate design, but it makes a huge difference. And after spending 4+ years of our life and $200k at design school to master the craft, I think designer's true worth and skill deserve some recognition.
On average it is anywhere between $500 and $1500 for the quality stuff that comes with a great concept and great execution and that is result of an iterative refinement process between the designer and the customer.
[+] [-] abcd_f|15 years ago|reply
http://logopond.com/gallery/detail/6499 - Jan '07
http://logopond.com/gallery/detail/41685 - Oct '08
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Also, it's worth noting that the design process illustrations are commonly put together after the logo is done and they are meant to be promo pieces, so they do not accurately reflect the actual logo creation process, but rather an idealization of thereof. The actual process is far more hectic and zig-zag'ing towards the target than these illustrations depict it to be.
[+] [-] kevinburke|15 years ago|reply
[+] [-] SeoxyS|15 years ago|reply
Now of course you can find stock and spec work on sites like 99designs—but that isn't real design. Rather, I consider it an affront to the profession. It will give you the same quality of work that outsourcing development to indian or russian kids for $5 an hour would get you.
EDIT: I wonder why I'm being downvoted for this. I know it's unpopular to elevate design, but it makes a huge difference. And after spending 4+ years of our life and $200k at design school to master the craft, I think designer's true worth and skill deserve some recognition.
[+] [-] abcd_f|15 years ago|reply
[+] [-] dreamdu5t|15 years ago|reply
The process is usually not anywhere near as linear as it is depicted in the blog article.