Austin McConnell made a video about 4 years ago on the decline of KFC[0] and just made a follow up last night[1] about how they've gotten a lot worse in a bunch of metrics but are still for some reason blowing budget on stupid marketing.
On a more personal note, my mom grew up down the street from Sanders and it's always left a really bad taste in my mouth what they've done with his image. It's not like he was some made up character made to encapsulate the feel of a old-timey southern gentleman or whatever, he was a real guy they turned into a caricature to try to catch the "ironic" wave with the youths
Out of all the marketing that the colonel didn't like it seems like the current campaign would have been one he was OK with seeing as he was still alive and well when the Japanese statues of him came out. What he hated was how they destroyed the taste of his chicken and sides which have continued to become crap over the years. MBAs have made sure KFC will never be as good as Popeyes.
I swear I remember KFC being delicious, though that may be rose tinted glasses. I went a few weeks ago for the first time in a long time and the chicken just tastes like MSG without much else. It was really disappointing for something that was once a guilty pleasure.
Had KFC a few weeks ago for the first time in forever. The MBAs have optimized the flavor right out of it. Biscuits tasted like flour. Only flavor the chicken had was the seasoning in the batter.
Years ago I had a genius idea of making a USB-powered mini shawarma machine that you could have on your desk, and shave off bits of meat during the day. Sometimes I still lay awake at night, wondering if that would have worked.
Honestly this seems like an efficient use of waste-heat generated by the computer -- use it to keep you meal warm!
Maybe in the future recipes will come with cryptographic hashes you need to crack in order to warm your processors to the appropriate level and length for cooking
KFC has had some absurd marketing in the past few years. Another example is the anime dating sim game they released, "I Love You, Colonel Sanders!" Personally I am a fan, I love the creativity.
I love it when food companies make high quality video games even if they are blatant advertisements. Chex Quest was probably the greatest cereal box prize I ever got.
Since 2015, they've had a gimmick around always changing up who portrays Sanders, including Reba McEntire briefly 2018. They haven't gone "all out" on any one Sanders, so it's not really clear what you're on about.
The video shows car racing, astronaut space walking, iron smithing, a baby in a uterus and other human feats. Certainly it's not suggesting that KFC did those.
[+] [-] jedimastert|5 years ago|reply
On a more personal note, my mom grew up down the street from Sanders and it's always left a really bad taste in my mouth what they've done with his image. It's not like he was some made up character made to encapsulate the feel of a old-timey southern gentleman or whatever, he was a real guy they turned into a caricature to try to catch the "ironic" wave with the youths
[0]:https://www.youtube.com/watch?v=d1eaQrxA6ZE
[1]:https://www.youtube.com/watch?v=np5tFlmRUIc
[+] [-] Larrikin|5 years ago|reply
https://soranews24.com/2018/07/22/kfc-japan-rolls-out-statue...
[+] [-] gh02t|5 years ago|reply
[+] [-] ablation|5 years ago|reply
[+] [-] chooseaname|5 years ago|reply
[+] [-] mrspeaker|5 years ago|reply
[+] [-] jacquesm|5 years ago|reply
[+] [-] phrz|5 years ago|reply
[+] [-] cwxm|5 years ago|reply
[+] [-] gee_totes|5 years ago|reply
Maybe in the future recipes will come with cryptographic hashes you need to crack in order to warm your processors to the appropriate level and length for cooking
[+] [-] k_sze|5 years ago|reply
[+] [-] evanb|5 years ago|reply
Look, you’re cold. You want heat. May as well help pay the heating bill.
Don’t know if they’re still going.
[+] [-] Nullabillity|5 years ago|reply
I'd be a bit concerned about the hygiene though..
[+] [-] cbanek|5 years ago|reply
[+] [-] citrus1330|5 years ago|reply
https://store.steampowered.com/app/1121910/I_Love_You_Colone...
[+] [-] umvi|5 years ago|reply
[+] [-] leiserfg|5 years ago|reply
[+] [-] avidphantasm|5 years ago|reply
[+] [-] madaxe_again|5 years ago|reply
[+] [-] racl101|5 years ago|reply
I remember months ago when they were going all out on having a female Colonel Sanders.
Now this?
I'd love to be a fly on the wall during their "Mad Men meetings" for their direction.
Their product has definitely gone downhill though. That's for sure.
[+] [-] kaycebasques|5 years ago|reply
They also put out some movie on Lifetime channel recently where Mario Lopez plays a sexy Colonel Sanders caught in a violent love triangle: https://www.eater.com/22163283/lifetime-kfc-mini-movie-will-...
On the other hand, we're talking about it here, and they're getting publicity, so maybe it's working as intended.
[+] [-] dfxm12|5 years ago|reply
[+] [-] ffhhj|5 years ago|reply
[+] [-] rasz|5 years ago|reply
The Commercial that Killed a Fast Food Chain https://www.youtube.com/watch?v=uEcz8I64Mz0
[+] [-] drcongo|5 years ago|reply
[+] [-] arethuza|5 years ago|reply
https://en.wikipedia.org/wiki/Blue_Peacock
[+] [-] colpabar|5 years ago|reply
[+] [-] strikelaserclaw|5 years ago|reply
[+] [-] racl101|5 years ago|reply
[+] [-] tartaglia|5 years ago|reply
[+] [-] juancn|5 years ago|reply
The video suggests it, and the logo looks like three monoliths.
[+] [-] franciscop|5 years ago|reply
[+] [-] jacknews|5 years ago|reply
Maybe it actually is.
[+] [-] smarx007|5 years ago|reply