[was_boring]

Let’s be real, ad tech is a shady business with Facebook leading the charge. This shouldn’t be surprising to any ad executive whose performance isn’t measured by actual dollars generated, but by impressions, money spent, cost per click, and various other dubious metrics which are conveniently provided by the ad network.

Not to saying the ad network isn’t valueable (it is and the largest tech companies are ad networks), but that the numbers are juiced shouldn’t be surprising. It’s in every decision makers interest that it is.

[disgruntledphd2]

You should probably be talking about ad tech apart from Facebook, as very few ad-tech companies have large teams dedicated to help advertisers run experiments on Facebook.

Up till very recently, said teams had a separate reporting line from sales to ensure that they were telling advertisers the truth.