[heptathorp]

Note for those surprised by the price tag and talking about whales: this is not like your typical in-game purchase like a special sword, unique mount, or even skins in CS:GO. These tokens implement core gameplay functionality that other players will have to pay to use -- think dungeons in Legend of Zelda, but if another player could own a dungeon and you had to pay them to go inside. So really, these people are buying a stake in the game with the expectation of profiting if the game is a success.

I expect the SEC will be all over this once they catch up. It took them long enough to take action against XRP though which is pretty open-and-shut, so this might take a while.