[yaboy]

Never approach marketing teams unless you’re Theranos sized courting Walgreens.

Corporate marketers hate risk. It’s a great way to lose your cushy job. What I have seen happen is that they embrace innovation, parade you around their offices and never close on a deal.

I saw this happen. The founder of BuyYourFriendADrink was the doyenne of Diageo’s hallways but after burning six months of runway no revenue producing contract was inked. Some corporate politicians simply exist to take meetings.