[james1071]

He struck me as completely oblivious to what was likely to have been a complete lack of interest.

His approach was never going to work, as doctors do not spend their time evaluating drugs in the way that he imagined.

[pc86]

It's a great example of "I'm going to make a pretty chart, and sell to.... $PROFESSION!"

It may have been a great product like you and others have said, he hasn't the faintest idea what physicians actually do day-to-day. He had apparently spent $40k over nearly a year before he talked to the first physician.

[wartijn_]

That's because his first plan was to sell to consumers. Only when that didn't work out he switched to physicians.