They definitely are or will be soon. From their own blog:
>Thanks to the computer vision technology built into every one of our displays, we can track metrics previously limited to online advertising. For example, impressions are the standard currency for online advertising, but they aren’t yet the norm in the DOOH industry and when they are provided they’re a rough estimate. Unlike most DOOH displays, Popspots displays only run content when consumers are physically present, which means there’s a direct relation between plays and
impressions. Popspots displays also count the number of consumers present and whether they’re watching the advertisement on a second-by-second basis. Using this data, marketers can understand exactly how many consumers they’ve reached and assess the effectiveness of their creative.
monkeybutton|5 years ago
>Thanks to the computer vision technology built into every one of our displays, we can track metrics previously limited to online advertising. For example, impressions are the standard currency for online advertising, but they aren’t yet the norm in the DOOH industry and when they are provided they’re a rough estimate. Unlike most DOOH displays, Popspots displays only run content when consumers are physically present, which means there’s a direct relation between plays and impressions. Popspots displays also count the number of consumers present and whether they’re watching the advertisement on a second-by-second basis. Using this data, marketers can understand exactly how many consumers they’ve reached and assess the effectiveness of their creative.
https://getpopspots.com/blog/measuring-consumer-engagement-i...
DavidPeiffer|5 years ago