[danilocesar]

Even tough it's sound pretty bad and big (and it is), this is not new to brazilians. It's a known thing that you can buy DVDs (yes, DVDs) with personal data from millions of Brazilians customers on the streets of Sao Paulo. Daylight market (called Camelo's).

There was some news articles about it a few years ago. Even the former president data was there. Social Security Number (not as secret as it is in the US and Canada), address, name, phone number. Even some family relations. It was pretty cheap.

[barbolo]

This leak is much more harmful. If the data really comes from Serasa Experian, they have more accurate and structured data from people/companies/assets in Brazil than anyone else.