[fookyong]

Founder here - I'll answer!

Basically anyone who needs to do repetitive image generation.

The idea came from when I was working in Ecommerce. We would be uploading anywhere from 5 to 50 new products to our store every day. And those products would have multiple photos (different angle views). And from those different views, we would be manually creating all sorts of marketing assets e.g. ads, social media posts etc.

On top of the image, we would usually want to overlay things like our logo, or a coupon code, or the product name etc. All of this stuff was done manually and it was a PITA.

So my product is aimed at two types of customer,

1) the above type of user who needs some kind of highly-scalable and flexible banner generation API. Digital ad agencies, ecommerce stores.

2) a lower volume type of customer who wants to do the same but at a smaller scale, maybe for their own solo business. These customers use Zapier to integrate with Bannerbear, rather than using the API directly.

Hope that helps explain the use cases!

[locallost]

thanks a lot! it makes a lot of sense, I just don't know anything about the day to day business of e-commerce to be able to figure that out.