[hadsed]

It helps to be able to deliver value at a low bar. This stuff takes a lot of time and energy to improve upon, and it won't "just work". Search is usually a good place to start. Just make one little process a tiny bit better. Make sure you're tracking data very well, because if you're not already at a place to be making data-driven decisions you can't possibly take advantage of machine learning. After all that, just iterate until you've found a better problem to tackle with your newfound capabilities :)