I'd say AWS + first-party products and services (Prime Video, Echo, Kindle, Grocery delivery). I can definitely see their pure retail business take more and more of a back seat as time goes on.
without Andy (and AWS), I'd posit that Jeff would just be another regular old billionaire who'd own a sports team, but otherwise folks would not know much about.
Ask outside tech bubble and 9/10 never even heard of AWS,even though half of the things they use run on it. The retail front-end is the PR, while AWS is a magic money tree.
randomsearch|5 years ago
tinyhouse|5 years ago
paxys|5 years ago
jgalt212|5 years ago
edanm|5 years ago
Most people have no idea what AWS is, but know what Amazon the consumer business is.
AWS is only well known among tech circles.
cosmodisk|5 years ago
DoctorNick|5 years ago
missedthecue|5 years ago