Segment is great but speed really isn't where it shines. In fact, like GTM, it often adds (a lot) to how slow the website is. CDP and Tag Management software serve one static file to all your visitors, meaning that adding a tool just for one 1% of your traffic, or adding a tool just on one page - still affects all traffic and all pages. Also, we call Zaraz a third-party manager because we aim to support all third-parties, not just customer data tools. For example - we optimize Google Maps widgets, and we also support adding custom HTML so you can integrate tools we don't yet support. Segment doesn't really let you do that, which is why we're seeing many websites using both Segment and Tag Manager, making the website slow.
yoavm|5 years ago